Project 01/01

Building the Superapp from scratch

Fashion/Lifestyle

Community

Jobs

The Purpose

The purpose of this study is to understand the major pain points users experience in using our app and how these contribute to issues such as login/registration abandonment, low engagement rate, and low customer loyalty.

We will be using generative research techniques to better understand the user’s experience of our brand and the challenges and needs they face in achieving their goals.

Define

Understand how users currently go about consuming & posting content on our app. Understand what makes the users stick to or abandon the app Understand what actions customers take when they consider buying a new product.

Learn about competitor apps customers are using to consume content, shop & look for jobs. Evaluate pain points customers are experiencing in using our app

Discover

What do we want the app to be

1. Community like Facebook
2. Snack-able like Instagram
3. Messaging Experience like Whatsapp
4. Discover Homegrown Brands like Whatshot or LBB
5. Shop from Homegrown Brands like Meesho
6. Find jobs on platform like Indeed, Kormo
7. Business Page Listing like Google My Business, Facebook

The
Moodboard

To pursue the design process, we research a lot of similar brands and apps on the internet, to get an idea what the existing urers are actually looking for.

So, for that we creted a Mooboard to get an overall idea, about what we want the app to look and feel like.

Existing
User’s Likes & Dislikes

Likes

1. All in one format of the app(Ease of access, One stop shop)

2. Sharing their experiences to the community

3. Pride using an Indian app 4. Discounts & Offers

Dislikes

1. Technical glitches
2. Unsatisfactory User Experience

Demographics

Major Age Groups

Major age
groups are

18-24 & 25-34

Top Locations

Top Locations
are
Top Tier 1 &
Top Tier 2 Cities

Major Target Groups

1. Students
2. Content Creators
3. Housewives
4. Business Owners
5. Employers

User Personas

To complete the project, we tried to get some surveys from users about their current experience. Their characteristics and the main insights we got are based on the survey results.

Persona 01/03

Rohit Yadav

21
Single

High School

Indore

College Student

Davv

INR 50,000/month

Home, college
commute

Mobile

End Goals

Use a platform to discover new products, connect with like-minded people around.

Also, explore internship or job opportunities.

Psychographics

- Loves to meet new people
- Loves to discover Home Grown Brands
- Wants to Support Local Businesses
- Hates unnecessary Ads
- Hates Fake Profiles & Spam

Persona 02/03

Anjali Gupta

38
Married

High School

Kolkata

College Student

Davv

INR 65,000/month

Home

Mobile

End Goals

Use a platform to discover & buy good quality products at cheaper price, and consume & share entertaining content.

Psychographics

- Loves to buy quality products
- Loves to Bargain for better price
- Wants to Spend quality time on App
- Hates to complex tasks
- Hates Fake Products

Persona 03/03

Akshay Agarwal

36
Single

Graduate

Delhi

Business Owner

Delhi University

INR 1,20,000/month

Home, Office
Commute

Mobile

End Goals

Use a platform to promote my products, connect with like-minded people, fans & prospects around. Also, explore products from other vendors & hire people.

Psychographics

- Loves to promote products
- Values time & money
- Wants to Connect with prospects
- Hates lengthy tasks on app
- Hates Fake Profiles & spam

User Flow

User flow reflects the user's progress from the launch of the application to the discovery of all functionalities in the app and doing some actions.

Lo-fi Wireframes

Low Fidelity Wireframes help us understand the App initial design to proceed further with the design project. It helps us visualize the concept of he App UI without using a super high end Mock-up version of it.

At the end, it helps us utilize the time and get the project done with in a specific time period.

Hi-fi Wireframes

After finalizing the Low Fi designs we proceed further to design the High Fidelity Versions of it.

Help us visualize the UI, even before developing the App itself.

And,
More

Animated Video here

Conclusion

What we achieved from this project?

We designed a new seamless experience that accommodated the traits of both the applications without any abrupt shift in their usage patterns

  • 300K customers served

  • 100K+ Downloads

  • 35K+ Jobs Posted

  • 3.5M+ messages Sent

  • 1M+ total visitors

  • It carries an average rating of 4.5

chargeZone

Della Leaders Club

4N, Hiland Woods, Action Area IIC,
New Town, Kolkata WB IN 700157